Bustos Media Brings Geo-Targeted Radio to Seattle

Bustos Media Holdings is taking a major step toward modernizing broadcast radio by applying to implement ZoneCasting technology from GeoBroadcast Solutions (GBS) for its Seattle-area stations. If approved, this would enable localized content and advertising in Hispanic communities in the area.

“We fully support the option for stations to voluntarily adopt geo-targeting technology,” said President and CEO Amador Bustos. “This will allow us to better serve our diverse Hispanic communities in distant embedded markets within the greater Seattle metro.”

A GBS spokesperson noted that “with the implementation of ZoneCasting, the Bustos Media stations will achieve a similar level of geo-targeting that has long been available with digital and streaming services, enhancing their competitiveness in the advertising landscape.”

To learn more about the impact of this technology and what it means for the future of broadcast radio, read the full article by Radio Online.