FCC Moves Closer to Finalizing Geotargeting Rules

GeoBroadcast Solutions, the developer behind ZoneCasting, is asking the Federal Communications Commission (FCC) to finalize its rules allowing radio broadcasters to originate limited programming on FM boosters. The FCC gave unanimous approval to the technology in April, capping local content at three minutes per hour and requiring boosters to handle emergency alerts like the primary station.

In new comments filed in response to the FCC’s Further Notice of Proposed Rulemaking, GBS says the record is complete and can resolve any remaining issues. The company also asks the FCC to consider flexibility in synchronization requirements and expand the hourly time limit.

GBS also addressed concerns around emergency alerting and political advertising, arguing that no new emergency alert system rules are needed and that localized boosters can actually enhance the delivery of hyper-local news and urgent information to communities. GBS further contends that political ads aired on boosters should follow existing equal access and pricing rules, treating these boosters as separate facilities for those purposes. Overall, the company emphasized that hyper-local programming made possible by ZoneCasting will help small businesses reach specific audiences and better serve underserved and minority communities.

So far, five broadcasters have filed for 21 new boosters, including in Seattle, Las Vegas, Fort Duchesne (UT), Nevada, and Mississippi, with more expected to follow.

Interested in reading the full article by Randy J. Stine on Radioworld.com? Read it here.