Bridging the Gap Between Broadcast and Digital
The radio landscape is changing fast. Advertisers expect precision targeting, and audiences crave local relevance, yet traditional over-the-air transmission treats every listener the same.
ZoneCasting™ bridges that gap.
With it, broadcasters can:
Offer zone-based inventory that is more affordable and relevant to businesses who do not need to reach the whole market.
Compete with digital platforms through location-based targeting.
Monetize their signal more effectively with premium, segmented ad inventory.
Deliver localized messages that resonate and convert.
Attract new advertisers seeking measurable ROI and audience relevance.
For stations in competitive markets, ZoneCasting™ isn’t just an upgrade, it’s an advantage.
The Power of Local Relevance
Why it matters
Over-the-air broadcasting from a single transmitter has always been limited; every listener within the footprint hears the same content. ZoneCasting™ changes that.
With FCC-approved technology, broadcasters can now geo-target audiences and segment ad inventory by location and relevance.
This transforms traditional radio into a modern, data-driven medium that rivals digital targeting capabilities while maintaining the unmatched reach of broadcast.
Broadcast Smarter with Geo-Targeted Precision
ZoneCasting™ is Geobroadcast Solutions’ patented geo-targeted ad insertion system that allows stations to deliver unique, localized content within their existing coverage area.
Using synchronized MaxxCasting™ cell sites, ZoneCasting™ makes it possible to air different ads, messages, or updates in specific zones, unlocking new hyper-local revenue streams for broadcasters.
Proven Technology. Real-World Results.
Jack in the Box and Dentsu launched the first full-scale campaign combining MaxxCasting and ZoneCasting.
Results:
The campaign produced measurable, market-level impact:
+37% lift in localized ad recallSignificant increase in store traffic across targeted zones
Validated the ability to serve parallel, geo-specific creative, a new capability for FM radio
Demonstrated real-world closed-loop attribution, including in-car screen data via Lazer
These results confirmed that ZoneCasting™ can effectively combine the scale of broadcast with the precision of digital targeting.
Objective:
Jack in the Box set out to Test the potential of geo-targeted FM radio to drive store traffic, measure performance uplift, and prove FM as a data-driven, ROI-positive ad channel.
Approach:
Using Geobroadcast Solutions’ technology suite, the campaign integrated:
MaxxCasting™: Expanded coverage across both urban and suburban zones, ensuring clear and consistent audio quality.
ZoneCasting™: Delivered neighborhood-specific offers tailored to each local audience.
Together, these technologies enabled Jack in the Box to deliver precise, localized messaging, something previously impossible with traditional FM broadcasting.
Targeted Zones, Seamless Sync
A ZoneCasting “Zone” is a group of MaxxCasting cell sites delivering unique content to specific areas within a station’s coverage.
Localized broadcasts can include:
Hyper-local text and display ads
Micro traffic or weather reports
Regional promotions or event alerts
All without disrupting the main signal or requiring user interaction. Because MaxxCasting integrates with GPS and navigation systems, localized text appears naturally on in-car displays, right where listeners are already looking.
Interested in learning more about how it works?
“It will allow us to provide more targeted and relevant programming, while also creating new advertising opportunities for local businesses.”
“The ability to target radio advertisements geographically is a game-changer, making advertising more accessible and affordable. ”
Ready to reach the right audience?
ZoneCasting™ lets your station deliver the right message, to the right audience, at the right time.
From city streets to small towns, your advertisers can finally speak directly to their local customers, on air, in real time.