As much as 80% of radio broadcast stations do not provide adequate signal in the service area of their main broadcast transmitter.
An inadequate signal lowers the opportunity to get ratings because the signal is not decodable by ratings meters (PPMs), or the quality so low that the signal is not listened to at all. And this situation is getting worse due to increasing interference in the FM band.
The MaxxCasting™️ system deploys cell site transmission points within the broadcaster’s legal service area. These sites are single frequency transmitters that broadcast in a simulcast (synchronized) manner. The patented design of the system is such that the radio signal coverage and quality is greatly improved, resulting in higher listening, Nielsen PPM decoding and ratings. With correspondingly higher advertising revenue. MaxxCasting™️ also allows geographic targeting and fencing of radio screen messaging that provides additional revenue opportunities.