As much as 80% of radio broadcast stations do not provide adequate signal in the service area of their main broadcast transmitter.
An inadequate signal can lead to far lower revenue generation. For advertising agency generated business, it lowers the opportunity to get ratings because the signal is not decodable by ratings meters (PPMs). For direct clients, the quality may be so low that the signal is not listened to in the potential advertiser’s business at all. In either case, this situation is getting worse due to increasing interference in the FM band.
The patented design of the system is such that the radio signal coverage and quality is greatly improved, resulting in higher listening, vastly improved Nielsen PPM decoding, higher ratings and revenue.