As automotive technology evolves, so do the opportunities for advertisers. A new May 2024 study from Advertiser Perceptions uncovers a growing trend among media agencies and marketers: widespread interest in in-dash visual advertising synced with AM/FM radio campaigns. With 80% of advertisers now expressing interest, this channel is quickly emerging as a valuable enhancement to traditional audio messaging.

The report highlights not only increased awareness and adoption of in-car display capabilities, but also growing advertiser willingness to invest, with marketers indicating they’re prepared to spend 16% more on AM/FM radio buys that incorporate visual components. These visuals, which can include synced branding, promotions, and geographically targeted messaging, leverage the 86% share of in-car ad-supported audio held by AM/FM radio, amplifying both reach and recall.

Younger demographics, often elusive through digital channels, are especially attentive to in-dash visuals, as are heavy radio listeners and high-mileage drivers. This creates an opportunity for marketers to extend brand narratives visually in an environment with low distraction and high intent.

2 key findings in the report highlight the growing value of geographically targeted visual ads:

80% of advertisers are interested in in-dash visual ads, up from 2021; 83% are interested in geographically targeted visual ads, also up from 2021.
AM/FM radio listeners and younger consumers are interested in geographically targeted in-dash visuals and having sales/deals displayed on their in-car radio dash.

Read the full article to explore real-world applications of this technology, including campaign case studies, insights on consumer behavior, and how platforms like Quu and GeoBroadcast Solutions are enabling hyper-targeted visual delivery directly to the dashboard.

To read the full article, click here.

The Rise of In-Car Visual Advertising