First-Ever Visual Geo-Targeting Brings Hyperlocal Content to Automobile Screens During the Big Game

This weekend in the San Francisco Bay Area, GeoBroadcast Solutions (GBS) is introducing a new broadcast capability as Audacy’s 95.7 The Game debuts the first-ever RDS-based visual geo-targeting for automobile screens. In partnership with Lazer Spots and powered by GBS MaxxCasting™ technology, the activation delivers hyperlocal visual content to in-vehicle displays around Levi’s Stadium during the Big Game weekend.

The live activation targets a five- to six-mile radius surrounding the stadium, delivering location-specific information such as traffic, weather, parking, and venue updates directly to automobile screens, without interrupting audio programming. Designed to enhance how fans navigate and engage with the event, the experience adds a new visual layer to traditional broadcast radio.

“Heading into one of the biggest weekends in sports, we’re excited to serve our audience with something new,” said Kieran Geffert, SVP and Market Manager, Audacy San Francisco. “This activation allows us to deliver timely, location-specific information directly to the dashboard and enhance the event experience for thousands of football fans in a way that’s never been done before.”

Running Friday through Sunday, the activation highlights how MaxxCasting technology extends beyond coverage optimization to enable new, over-the-air experiences. As the first deployment of RDS-based visual geo-targeting powered by MaxxCasting, this milestone signals an evolution in how radio can deliver relevant, real-time information and expand beyond audio alone.

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