KGMZ Lazer Spots with GeoBroadcast Solutions Brings First-Ever Visual Geo-Targeting to Automobile Screens for Sunday's Game

A live Bay Area activation with Audacy delivers hyperlocal visual content around Levi’s Stadium

San Jose, Calif. - Lazer Spots, in partnership with Audacy and GeoBroadcast Solutions (GBS), will debut the first RDS-based visual geo-targeting for automobile screens during the Big Game weekend in the San Francisco Bay Area. The activation enables Audacy's “95.7 The Game” to deliver hyperlocal, over-the-air visual content to in-vehicle displays within a defined five- to six-mile radius surrounding Levi’s Stadium in Santa Clara, California.

The activation, powered by GBS MaxxCasting™ technology, will run Friday through Sunday, showcasing a new class of broadcast innovation that enables customized, location-specific visual messaging using RDS-based signaling.

Using Levi’s Stadium as the center point, Audacy will deliver customized visual content to automobile screens within a defined hyperlocal zone. Content may include traffic conditions, weather updates, parking guidance, venue information, and other localized messages, delivered independently on in-vehicle displays without interrupting audio programming. The experience is designed to enhance how sports fans navigate and engage with the Big Game environment before, during and after the event.

“Heading into one of the biggest weekends in sports, we’re excited to serve our audience with something new,” said Kieran Geffert, SVP and Market Manager, Audacy San Francisco. “This activation allows us to deliver timely, location-specific information directly to the dashboard and enhance the event experience for thousands of football fans in a way that’s never been done before.”

This weekend marks the first time a broadcaster has enabled RDS-based visual geo-targeting powered by MaxxCasting, creating a new category of over-the-air broadcast capability for radio stations.

“The same infrastructure that improves broadcast coverage can also power new experiences during the biggest moments for listeners,” said a GBS spokesperson. “This activation signals a broader evolution in how radio can serve audiences and extend beyond audio alone.”

For more information, please visit https://www.geobroadcastsolutions.com.

About GeoBroadcast Solutions LLC

GeoBroadcast Solutions is the developer of MaxxCasting,™ a patented technology that enables FM broadcasters to enhance their signals with the deployment of a strategically located cluster of low to the ground, highly directionalized synchronized booster sites. MaxxCasting allows broadcasters to reach a broader portionof their service area, and it supports the accurate decoding of audience measurement. GBS was originally formed in 2011 to develop the ZoneCasting™ Geo-Targeting, a successfully tested – under special FCC authorization – platform allowing radio stations to split an FM signal into local “zones.” Additional information is available at geobroadcastsolutions.com.