Shaping Radio’s Future: New Technology Expands Reach Today

Exciting changes may be on the horizon for broadcasters, as the industry anticipates what comes next. Radio owners have long pushed to relax the Local Radio Ownership Rule, arguing that consolidation would allow them to achieve the scale needed to compete more effectively with digital platforms for audiences and ad dollars. While the FCC’s Local Radio Ownership rule is still in the comments and legal review stage, radio owners don’t have to wait to expand their reach. GeoBroadcast Solutions’ MaxxCasting and ZoneCasting technologies provide immediate tools for broadcasters to grow their audiences, deliver hyperlocal content, and unlock new revenue opportunities.

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