FCC Finalizes Rules for FM Geotargeting, Paving Way for ZoneCasting Deployment

The Federal Communications Commission (FCC) has officially adopted final rules permitting FM booster stations to originate up to three minutes of programming per hour, paving the way for wider implementation of geotargeting technology such as ZoneCasting. This decision follows earlier temporary experimental allowances and was passed unanimously by the commissioners.

The move is designed to enhance hyper-local content delivery, offering broadcasters new ways to engage audiences and support local advertising—particularly benefiting small businesses. Under the new rules, broadcasters must submit advance notifications, adhere to a 25-booster cap, follow political advertising requirements, and file quarterly public service certifications.

While the FCC has not endorsed any specific technology, the rules effectively enable the use of GeoBroadcast Solutions’ ZoneCasting system. Early adopters, such as Radio Activo 2 in Utah, have already started the permitting process. However, the National Association of Broadcasters remains opposed, citing concerns about signal interference and potential harm to smaller stations.

Chairwoman Jessica Rosenworcel emphasized that the decision supports content diversity and innovation in a competitive media landscape. 

Key of this article include:

•  FCC Approval: Final rules adopted to allow FM boosters to originate up to 3 minutes of programming per hour.

• Geotargeting Enabled: Paves the way for ZoneCasting and similar technologies.

• Content & Advertising Benefits: Supports hyper-local programming and local advertising, especially for small businesses.

• Regulatory Requirements:

  • Broadcasters must file quarterly certifications.

  • Notify FCC at least 15 days before program origination.

  • Limit of 25 boosters per station.

  • Must address interference concerns before construction.

  • Must follow political advertising rules.

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